Harry Moore has launched Lowtide, an independent Australian booking agency focused on an “artist first” model with a selective roster.
Moore previously served as general manager at Lonely Lands Agency (LLA), where he led the team to deliver over A$50 million in ticket sales for local artists across 2024–25. LLA, formed in 2019 by artist Tash Sultana, UNIFIED Music Group CEO Jaddan Comerford and Lemon Tree Music co-founder Regan Lethbridge, is no longer an active brand.
“I want to create a culture that positions artists and their needs at the forefront of the approach to their touring,” Moore told Billboard. “There’s a difference between agents who fill dates to hit budgets and agents who move like business strategists working alongside the artist and management to create long-term, sustainable careers.”
Lowtide’s launch roster includes Tones And I, Ocean Alley, Hockey Dad, The Cat Empire, Brad Cox and Boy & Bear. Moore emphasised the importance of selectivity and fair dealings with venues and promoters. “At certain times, saying no and letting an opportunity go is the most powerful step towards growth,” he said.
See Ocean Alley live
Upcoming Ocean Alley events with tickets available:
- Nov 13, 2026 — The Republik – Honolulu, Honolulu, Hawaii · Get tickets
Tickets are sold by GetUrTix. Code GTIX20 takes 20% off the ticket price at checkout — no minimum, no expiry.
Source: Billboard
